(Summary description)In order to enhance the marketing management ability of the middle and high-level cadres of the instrument division, from January 30 to February 2,2012, business Marketing Center invited Fuzhou University School of management to organize a 3-day“Happy Marketing” training activities.

     Professor Chen Xuemin, Professor of Advanced Fuzhou University Course, editor-in-chief of Bodao magazine, School of Management, Fuzhou University, Professor Wu Zunwu, member of Institute of Project Management, Fuzhou University, Professor of School of Management, Supervisor of Master's degree, Executive Vice President of Fujian Brand Culture Development Research Association, and Director of Institute of Creative and Entrepreneurship Management, Fuzhou University, Professor Chen Zhangwang, were invited to teach the course respectively, in view of the actual situation of WIDE PLUS Enterprises and the changes in the competitive environment of domestic enterprises, the trainer combined the theory with the actual cases, carried out around six themes, and made wonderful analysis and explanation from various aspects of marketing, focus on the marketing staff should always maintain self-confidence, positive optimism and thanksgiving attitude towards our work and customers; The students were inspired by the importance of communication in marketing, how to explore the selling points of products, and the fact that good service is an indispensable part of the marketing process, the actual experience and theoretical knowledge of the past will be effectively compared, the dregs of refined, so that members of the next marketing strategy has a more thorough analysis and planning.

 

   

• Categories:2012 Year
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• Time of issue:2012-02-24 11:39
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